Master of Arts in Fashion Marketing
Academy of Art University
Nøkkelinformasjon
Campus plassering
San Francisco, USA
Språk
Engelsk
Studieformat
Fjernundervisning, På universitetsområdet
Varighet
4 semestre
Tempo
Fulltid
Studieavgift
USD 1 276 *
Søknadsfrist
Be om info
Tidligste startdato
Jun 2024
* per unit for international students | $1,218 per unit for domestic students. Additional fees apply
Introduksjon
Fashion Marketing MA-programmet tilbyr fremtidige motemarkedsførere og ledere et solid grunnlag for å få strategisk forbruker- og markedsinnsikt og kunnskap om den raskt skiftende moteindustrien og for å identifisere nye trender innen motebransjen, markedsføring, teknologi og forbruker i en global kontekst . Gjennom praktiske prosjekter og kurs som legger vekt på forskning og analyse, vil studentene lære både et sterkt fundament i teori og kreative og analytiske ferdigheter for å utvikle virkelige applikasjoner for å oppdage globale trender og digitalt tilkoblede forbrukere.
Programresultat
Graduate students will meet the following student performance criteria:
Specialty Skills
- Samle, analyser og bruk kvantifiserbare makro- og mikromarkedsundersøkelser for å identifisere markedsføringsmuligheter og tilby markedsføringsløsninger
- Utvikle gjennomførbare markedsføringsplaner ved å bruke strategisk forbrukerinnsikt, nye motemarkedstrender og digitale innovasjoner som passer for prosjektet
- Demonstrere en forståelse av de økonomiske implikasjonene av merkekampanjer og generelle motebedrifter ved å etablere realistiske budsjetter og økonomiske mål og lage hensiktsmessige økonomistyringsplaner og kontrollmatriser
- Utvikle kreative og innovative markedsføringsløsninger som passer til en spesifikk motebedrift
Technical Skills
- Lag engasjerende presentasjonsmateriale for å formidle forsknings- og markedsføringsløsninger ved å bruke grunnleggende designprinsipper og industristandard programvare
Muntlig og skriftlig kommunikasjon
- Vis tydelige ideer og konsepter ved å bruke spesifikke motebransje- og markedsføringsspråk
Collaborative Skills
- Collaborate effectively to produce creative projects
Professional Readiness
- Produce a cohesive portfolio tailored to reflect career goals
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Karrieremuligheter
Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.
Fashion Designer
Based on your conceptual vision, your grasp of fashion direction, and your ability to anticipate designs that will appeal to consumers, you will transform your fashion inspirations into original collections of clothing. Sketch, select colors and fabrics, and give direction to make the products you design.
Design Director
Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.
Executive Editor
Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.
Fashion Editor
Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize, and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.
Patternmaker
Turn a designer’s vision into a finished garment as a pattern maker. You will break down garment designs into workable patterns, transfer them onto fabric, and create the design blueprints for manufacturing.
Stylist
As a fashion stylist, you will provide on-set art direction for editorial and catalog fashion shoots and support merchandising strategy with the brand and theme-based shoots
Knitwear Designer
You will create ideas for a range of products, including sweaters, cardigans, knit jackets and coats, knit dresses, and knit accessories. A wide variety of environments will be open to you - from retail brands to boutiques to freelancing, and you will work with apparel manufacturers to create men's, women's, and children's fashions for the mass market.
Textile Designer
You will research, draw, and design seasonal prints for fashion, interiors, and other surfaces using both hand-drawing and computer skills. Design repeat patterns and graphic prints for the home and apparel. Create and inspire the next wave of textile designs.
Visual Merchandising Director
As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements and organize brand-related special events.
Galleri
Læreplan
Unit Requirements
Major | 33 |
Graduate Liberal Arts | 3 |
Total | 36 |
Curriculum
Semester 1
- FSH 616: Dynamics of Fashion (major)
- FSH 643: Digital Techniques for Fashion (Major)
- GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)
Semester 2
- FSH 630: Motemarkedsføringsstrategi (major)
- FSH 652: Globale forbrukertrender innen mote (major)
- FSH 677: Applied Financial and Business Analysis for Fashion (Major)
Semester 3
- FSH 654: Integrated Fashion Marketing Communications Strategy (Major)
- FSH 655: Digital markedsføring og sosiale medier (major)
- FSH 658: Global Marketing & Emerging Markets (Major)
Semester 4
- FSH 657: Online detaljhandel og e-handel (major)
- FSH 700: Professional Practices & Portfolio for Fashion (Major)
- FSH 807: MA Sluttprosjekt: Capstone Project (Major)
Opptak
Fasiliteter
English Language Requirements
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